August 24, 2026

Stop Measuring Supplier Activity and Start Measuring Outcomes

One of the biggest mistakes I see in contingent workforce programs is measuring supplier activity instead of supplier performance. It is easy to track how many candidates a vendor submitted, how quickly they responded to a requisition, or how many roles they touched in a quarter. Those numbers are useful, but on their own, they do not tell you whether a supplier is actually creating value. A vendor can be incredibly busy and still not be effective. 

For me, the real question is not, “How much activity did this supplier generate?” It is, “What happened because of that activity?” Did the candidates move forward? Did the hiring manager want to interview them? Were the rates competitive? Did the supplier help fill a difficult role? Did the person stay and perform once they were placed? Those are the outcomes that matter because they tell you whether the supplier is helping the business, not simply participating in the process. 

Submission volume is probably the easiest example. A supplier that submits 100 candidates may look more engaged than one that submits 25, but that comparison means very little if only two of those 100 candidates move forward while 15 of the 25 from the other supplier are shortlisted. High submission volume can actually create more work for recruiters and hiring managers if the quality is not there. I would much rather see fewer, stronger candidates than a high volume of resumes that require more time to review and ultimately go nowhere. 

The same is true with speed. Response time matters, especially in a competitive talent market, but speed without quality is not a win. A supplier that sends three resumes within an hour may appear highly responsive, but if none of those candidates match the role, that activity did not move the organization any closer to a hire. I would rather have a supplier take the time to understand the requirement, validate the candidate, and send someone who has a real chance of moving forward. 

That is why I think programs need to look deeper at measures such as shortlist rates, interview conversion, placement rates, rate competitiveness, retention, and hiring manager satisfaction. Those metrics tell a much more complete story. If a supplier consistently submits candidates who move to interview, accepts feedback, adjusts quickly, and places people who remain successful in the role, that is a high-performing supplier even if their raw submission numbers are lower than others in the program. 

Cost should also be part of that outcome conversation. A supplier can have strong fill numbers and still create unnecessary cost if every candidate comes in at the top of the approved range. On the other side, a supplier may not be the lowest markup provider, but if they consistently deliver qualified talent at competitive overall rates and shorten the time a position remains open, they may be creating significantly more value. Supplier performance should consider the total result, not one isolated metric. 

I also think outcomes become especially important when evaluating niche or specialized suppliers. These vendors may never compete with the largest firms in overall placement volume, but they may have exceptional success in a specific technology, geography, or skill set. If a supplier only receives 20 relevant opportunities in a year but consistently delivers on the hardest ones, their value should not be lost because another vendor produced more total activity across the program. 

None of this means activity metrics should disappear. They are still important diagnostic tools. If a supplier is not responding to requisitions, rarely submitting candidates, or disengaging from the program, that is information worth understanding. But activity should be the beginning of the conversation, not the final score. The purpose of measuring activity should be to help explain performance, not to replace it. 

In my view, supplier scorecards should answer a simple question: is this supplier making the program better? Are they improving access to talent, increasing quality, helping control cost, supporting hiring managers, and ultimately delivering successful placements? If the answer is yes, the metrics should show it. If the answer is no, a large number of submissions or quick response times should not hide that. 

The strongest supplier programs reward results. They give more opportunities to vendors that consistently deliver value, coach suppliers that show potential but need improvement, and reduce access for those that create activity without outcomes. When suppliers know they are being measured on what they actually deliver, the conversation changes from “How much did we do?” to “What did we accomplish?” 

And that is ultimately the measurement that matters.

Amber Crawford

I am honored to be the Executive Vice President of Koncert Technology Sourcing Solutions, a managed service provider offering Information Technology and Healthcare services to Fortune 500 companies. I have worked hard to make Koncert what it is today and I am proud of my accomplishments and achievements as a leader in this industry. My passion for creative problem-solving, coupled with my eye for detail, has enabled me to be successful in this role. Beyond work, I enjoy giving back to the local community through volunteering, attending live music events, and spending quality time with family.

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