August 18, 2023

Embracing the Power of Contingent Workers in the Contemporary Business Landscape

In the rapidly evolving business world, enterprises of all shapes and sizes are consistently seeking ways to gain a competitive edge. One such groundbreaking strategy emerged and has revolutionized the composition of the modern workforce. This innovative approach aims to reshape and redefine the way we structure our teams. With advancements in technology and changing work values, contingent workers have become an integral part of many organizations' strategic plans. Moreover, findings from 2018 revealed that there were nearly 60 million freelance workers in the USA, and over one million in the UK, a figure that has likely surged since then.

Contingent workers encompass more than just freelancers; this category includes contractors, consultants, and other professionals engaged on a temporary basis. The rise in the use of contingent workers is not only due to the evolution of technology, like unified communications as a service, but also changing worker preferences, such as the desire for flexibility and work-life balance.

Who Are Contingent Workers and Why Are They Important?

Contingent workers are those who offer their services to companies on a non-permanent basis. This term is often interchanged with 'freelancer' or 'contractor', however, it also includes other professionals who work temporarily for a particular company. As such, they are not considered employees of the company they serve, which sets them apart from the traditional employer-employee relationship.

The growth of the contingent workforce is attributed to various factors. Firstly, the new generation of workers values freedom and flexibility over stability and high salaries, making them more receptive to non-traditional work arrangements, such as remote working. Secondly, technological solutions have emerged that make remote work and freelancing more feasible.

Growth of the Contingent Labor Workforce

The contingent labor workforce has seen significant growth in recent years. According to a report by the Bureau of Labor Statistics, in 2017, nearly 16% of all workers in the U.S. were part of the contingent workforce. Further, Deloitte's "2019 Global Human Capital Trends" report found that 50% of surveyed organizations expected a significant increase in contract, freelance, and gig workers in the coming years. As such, it is clear that contingent labor has shifted from being an alternative work arrangement to becoming a standard mode of operation for many businesses.

The rise of the contingent workforce is transforming industries by injecting adaptability, specialization, and cost-effectiveness. Notably, it enables organizations to quickly adjust to market dynamics by scaling labor needs to meet demand, thereby avoiding the financial and logistical burden of hiring and maintaining a large permanent workforce. Additionally, companies can tap into specialized skills that may not exist within their permanent workforce, effectively addressing the rapid pace of technological change and complex project requirements.

The Fortune 1000 companies are not immune to this trend and have embraced the benefits of the contingent workforce. For instance, Google's parent company Alphabet in 2018 reportedly employed more temporary workers and contractors than full-time employees. Similarly, pharmaceutical giant Pfizer has leveraged a contingent workforce to meet the evolving needs of the industry and to drive innovation. These examples illustrate how the contingent workforce is becoming a strategic element of the business model for leading companies, signaling a fundamental shift in labor market dynamics.

The Benefits of Tapping into the Contingent Workforce

Contingent workers bring a plethora of benefits to the firms that engage them. They can fill skill gaps within an organization, providing specialized expertise that may only be required on a project-by-project basis. This allows companies to remain agile and responsive to changing circumstances. Financially, engaging contingent workers can also be beneficial as companies only pay for their services when needed, and avoid expenses associated with full-time staff, such as insurance, paid leave, and pension contributions.

Moreover, bringing in external perspectives can infuse fresh ideas into an organization. The hiring process for contingent workers is also faster and less complicated compared to permanent hires. The utilization of contingent workers enables firms to experiment with new approaches without a long-term commitment.

Flexibility

Flexibility is arguably one of the most significant benefits of contingent workforce programs. In an increasingly dynamic business environment, companies need to be able to adapt quickly to shifting circumstances, and nothing facilitates this adaptability more than contingent workers. With a contingent workforce, businesses have the flexibility to scale their workforce up or down depending on the project needs, market conditions, or even seasonality. This way, they can ensure they are operating at optimal efficiency at all times, without carrying the burden of unnecessary overheads.

Moreover, the flexibility of contingent workforce programs extends to the skills and expertise they bring to a business. Organizations can tap into a vast pool of diverse talents, each with a unique set of skills that can be utilized for specific projects. This means a business can always have the right people for the job, whenever they need them. This level of flexibility is simply unattainable in a traditional, full-time workforce.

Cost Savings

Another benefit of implementing a contingent workforce program is the significant cost savings it offers to businesses. Traditional, full-time employees carry with them a host of associated costs - from salaries and benefits, to training and development costs, to the overhead of maintaining physical office space. With a contingent workforce, these costs are greatly reduced. Contingent workers are typically paid for the work they complete, rather than on a salaried basis, eliminating the need for benefits and minimizing the necessity for training investment.

In addition, the use of contingent workers can result in substantial overhead cost savings. Since many contingent workers operate remotely, businesses can potentially decrease costs associated with maintaining physical office spaces, such as rent, utilities, and maintenance.

Furthermore, contingent workforce programs allow businesses to avoid the financial risk associated with hiring full-time employees for projects that might not yield the expected return on investment. By relying on a contingent workforce, businesses pay for the services they need, when they need them, without the financial commitment of a long-term contract. This approach significantly reduces financial risk and facilitates more efficient budget management.

In a competitive business landscape, these cost savings can be the difference between maintaining profitability and struggling to stay afloat. Therefore, the cost-saving benefit of contingent workforce programs makes them an increasingly attractive employment model for businesses in various industries.

Access to specialized skills

Another advantage of contingent workforce programs is the access they provide to a pool of specialized skills and expertise. In the conventional employment model, businesses may find it challenging to attract and retain talent with specific competencies, especially in niche areas. However, contingent workforce programs offer a solution to this problem. They enable businesses to tap into a global market of highly skilled professionals who are available on a project-by-project basis.

These individuals bring a wealth of experience and specialized knowledge that can be applied to unique business challenges, enhancing innovation and driving competitive advantage. This flexibility also allows businesses to adapt rapidly to changing market trends and demands. Therefore, the ability to access specialized skills through contingent workforce programs provides an invaluable benefit that extends beyond cost savings, contributing to the strategic growth and success of a business.

Focus on core competencies

Contingent workforce programs allow businesses to focus on core competencies, which is a crucial element in maintaining a competitive edge in today's dynamic marketplace. Companies often find their resources stretched thin when trying to manage all aspects of their business in-house. However, by employing contingent workers, companies can concentrate their internal resources on core functions that are strategic to their success while outsourcing ancillary tasks to contingent workers. This not only streamlines operations but also enhances efficiency and productivity. For instance, a technology company can focus on product development and innovation, while tasks such as customer service, marketing, and administrative duties can be performed by contingent workers. This division of labor allows companies to excel in their areas of expertise and deliver superior value to their clients. Therefore, the ability to focus on core competencies is a distinct benefit of contingent workforce programs, leading to improved overall business performance.

Faster Hiring

Contingent workforce programs significantly speed up the hiring process, which is another notable benefit. Traditional hiring methodologies often involve lengthy processes, from identifying viable candidates to conducting interviews, background checks and finally onboarding. This not only consumes valuable time but also diverts a company's resources away from core business activities.

On the other hand, contingent workforce programs offer a vast pool of pre-vetted talent, equipped with the necessary skills and ready to be deployed on demand. Such an approach reduces the hiring timeline, enabling companies to respond swiftly to fluctuating business requirements.

Furthermore, faster hiring through contingent workforce programs allows businesses to harness the right talent at the right time, facilitating timely project completion and enhancing overall business agility. Thus, the speed and efficiency of contingent hiring provide a competitive advantage, making it an integral aspect of modern workforce strategy.

Navigating the Challenges of a Contingent Workforce

While the advantages of contingent workers are substantial, there are challenges that companies need to navigate. These include issues related to control and oversight, screening and trust, legality, inconsistent access to talent, and difficulties in team building.

Control and Oversight

One of the primary challenges arising from a contingent workforce strategy is the issue of control and oversight. Unlike traditional employees who generally work within specified business hours and under the direct supervision of the organization, contingent workers often enjoy a higher degree of autonomy due to the flexible nature of their contracts. This flexibility can pose a challenge as it may be harder for companies to monitor the productivity, quality of work, and adherence to company policies and standards of these workers.

Moreover, contingent workers may be spread across diverse geographical locations, operating in different time zones, which further complicates the task of effective oversight. Remote work situations may lead to communication gaps, create difficulties in monitoring daily activities, and result in possible inconsistencies in work output. These factors could potentially compromise the efficiency and effectiveness of the workforce, thus underlining the need for effective management strategies.

To mitigate these challenges, organizations could leverage technology, such as project management tools and digital communication platforms, to enhance their oversight capabilities. Regular check-ins, performance reviews, clear communication of expectations, and well-defined work parameters can also help maintain control over the contingent workforce. However, balance is key as excessive oversight could infringe on the autonomy that makes contingent work attractive to many professionals, potentially leading to disengagement or turnover.

Screening

Screening is another key challenge in managing a contingent workforce program. Given the transient nature of contingent work, there is a high turnover rate which necessitates frequent hiring. This can result in a large volume of applicants to screen, a process that can be both time-consuming and resource-intensive. Furthermore, the short-term nature of many contracts may discourage companies from investing in a comprehensive screening process. However, this could compromise the quality of hires and lead to inconsistencies in workforce performance.

Another aspect that complicates the screening process is the diverse range of skills and qualifications that might be required for different roles within a contingent workforce. Contingent workers may be hired for a multitude of tasks, each requiring unique skills and competencies. Therefore, the screening process must be dynamic and adaptable to assess the specific skills and capabilities needed for a variety of roles.

Verification of qualifications, credentials, and experience can also be a significant challenge. With contingent workers potentially located in different regions or countries, verifying their credentials and background can be a complex and challenging task. It is not uncommon for applicants to misrepresent their skills or experience, and it can be difficult to detect such discrepancies without a robust screening process.

To tackle these challenges, organizations can consider outsourcing the screening process to specialized firms or leveraging technology for automated screening. This can help streamline the process and ensure a higher level of accuracy and consistency. Nonetheless, the importance of a thorough and effective screening process in a contingent workforce program cannot be overstated. It is a critical component in ensuring the quality of hires, maintaining workforce performance, and mitigating potential risks.

Legality

The legal implications associated with a contingent workforce program also present their own unique set of challenges. Each country has different laws and regulations concerning employment, making it difficult for organizations to keep track of all the rules and ensure compliance. This challenge is particularly prevalent when contingent workers are spread across different regions or countries.

In the United States, for example, contractors and temporary workers are covered by different labor laws compared to full-time employees. Misclassifying an employee as an independent contractor can result in costly legal repercussions. Moreover, in the gig economy, understanding the legal status of workers can be even more complex due to the blurred lines between contract work and employment.

Furthermore, organizations must also consider the implications of intellectual property rights, particularly in roles that involve creativity, research, or development. Developing clear agreements about who owns the rights to the work produced can help mitigate potential legal disputes.

Overall, navigating the legal landscape is a crucial aspect of managing a contingent workforce program. Failure to do so could have serious consequences, including fines, lawsuits, and damage to the organization’s reputation. Therefore, it is important for organizations to engage legal counsel or consult with experts to ensure they are in compliance with all relevant laws and regulations.

Inconsistent Access to Talent

Inconsistent access to talent is another significant challenge faced by many organizations running a contingent workforce program. With the rise of the gig economy, more professionals are choosing to work independently, leading to a highly dynamic and fluid talent pool. This can make it difficult for organizations to ensure a consistent supply of qualified workers, especially for specialized roles or during peak times.

Fluctuations in the availability of skilled contingent workers can pose a risk to an organization's stability and growth. For instance, if a business relies heavily on contingent workers for key tasks and suddenly finds itself unable to source enough talent, its operations could be severely disrupted. Similarly, if a project requires a specific skill set that is in short supply, it could lead to delays or increased costs.

Furthermore, the quality of contingent workers may also vary considerably. While some may possess exceptional skills and experience, others may not meet the organization's standards or expectations. Therefore, proper vetting procedures should be in place to maintain quality control, which can be resource-intensive.

Organizations must effectively manage and predict their talent needs, ensuring a steady flow of competent contingent workers. This may involve building strong relationships with reputable staffing agencies, developing an attractive employer brand to draw in high-quality independent professionals, and implementing robust vetting and onboarding processes.

Team Building

Team building can indeed pose a unique challenge in a contingent workforce program. By nature, contingent workers are often seen as temporary or peripheral to the core team, which can make them feel excluded or disconnected from the organization's culture and mission. This lack of engagement can impede the development of a cohesive team, as contingent workers may be less invested in the team's success than their permanent counterparts.

Another key challenge lies in the inherent fluidity of a contingent workforce. With team members constantly flowing in and out, it can be difficult to build the sense of stability and familiarity that is often critical for effective teamwork. This can also make it challenging to establish clear communication channels, foster a sense of trust among team members, or cultivate a collective team identity. To mitigate these challenges, organizations may need to invest in strategies and tools specifically designed to promote inclusion, communication, and team bonding within a contingent workforce.

To mitigate these challenges, it's crucial for companies to exercise due diligence in researching potential contingent workers, establish a systematic approach to sourcing talent, strive to integrate contingent workers into their teams and ensure compliance with relevant legislation.

Managing the Contingent Labor Workforce

Managing a contingent labor workforce is a complex task that requires strategic planning and effective systems. Large companies can opt to handle this internally or partner with a Managed Service Provider (MSP) like Koncert.

If a company opts to manage its contingent labor workforce internally, it must invest heavily in developing and maintaining robust hiring, onboarding, and management processes. This includes establishing clear communication channels, creating inclusive team-building strategies, and continuously monitoring and adjusting strategies to meet evolving business needs and market trends. These tasks can become overwhelming, especially for large companies with substantial contingent labor forces.

Partnering with an MSP like Koncert offers an effective solution to these challenges. Koncert has extensive experience in managing contingent labor forces and offers comprehensive services that cover every aspect of contingent workforce management. They handle everything from sourcing and vetting candidates to managing compliance and risk. This allows companies to leverage the MSP's expertise and infrastructure, saving them significant time and resources.

Furthermore, partnering with an MSP like Koncert provides access to a broad network of qualified contingent workers, ensuring that companies have the right talent available when they need it. Koncert also offers proprietary technology platforms that streamline communication, reporting, and project management, bolstering efficiency and transparency.

While internal management of a contingent labor force is viable, partnering with an MSP like Koncert offers a strategic advantage. By leveraging Koncert's expertise, resources, and network, companies can more effectively manage their contingent labor workforce, driving success and competitiveness in today's dynamic business landscape.

The Strategic Importance of a Contingent Workforce

A contingent workforce has become an integral component in today's competitive market, offering businesses the flexibility and agility necessary to navigate the unpredictable business landscape. The contingent labor force comprises professionals like freelancers, consultants, and independent contractors who are engaged on a temporary or project basis. These skilled individuals bring fresh perspectives, specialized expertise, and the ability to quickly adapt to new environments, supporting businesses in meeting their strategic objectives and staying ahead of market trends.

In the context of the previous content, it's clear that managing a contingent workforce can be a complex task due to the numerous elements involved such as vetting candidates, managing compliance, establishing efficient communication channels, and developing inclusive strategies. However, Managed Service Providers (MSPs), such as Koncert, offer a comprehensive solution. They handle every aspect of contingent workforce management, allowing businesses to focus on their core operations and save valuable resources.

Moreover, MSPs provide businesses with access to a broad network of qualified contingent workers, which ensures the right talent is always available when needed. They also offer proprietary technology platforms that enhance communication, reporting, and project management, thus increasing efficiency and transparency.

Therefore, in the contemporary competitive market, a strategic approach toward contingent workforce management is of paramount importance. By partnering with an MSP, businesses can leverage their expertise, resources, and network to effectively manage their contingent labor force, ensuring their competitiveness and success in the dynamic business environment.

In conclusion, the modern workforce landscape has significantly evolved over the last decade, driven by technological advancements and changing work values. As a result, the contingent workforce is becoming an increasingly vital part of the modern workforce. Despite the challenges, companies that effectively manage contingent workers can reap numerous rewards and potentially gain a competitive advantage.

Amber Crawford

I am honored to be the Executive Vice President of Koncert Technology Sourcing Solutions, a managed service provider offering Information Technology and Healthcare services to Fortune 500 companies. I have worked hard to make Koncert what it is today and I am proud of my accomplishments and achievements as a leader in this industry. My passion for creative problem-solving, coupled with my eye for detail, has enabled me to be successful in this role. Beyond work, I enjoy giving back to the local community through volunteering, attending live music events, and spending quality time with family.

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